This is Chris Anderson and I am excited to be talking to you again about Gibson Guitars. I’m on my second week here and I am starting to gain a better understanding of the deep passion that each and every one of you has for your Gibson. You know what I am talking about. It’s about the first time that you met and she had your attention! That feeling of excitement and awe that led you to the question, should I have her?  Can she be mine? The point where all rational thought left you and you convinced yourself that life without her would not be worth much.  I’m talking about the passion for your guitar that only true guitar-heads feel and understand. Yes, it is also about the music, but it’s more about the guitar that you hold every night before you nod off. It’s about the one that keeps you playing longer than you should and with more passion that you thought possible.   It’s the one and only Gibson!

Keep it real and keep it Gibson!

Chris Anderson here and I am making my first visit to the Gibson Plant.Over the next two weeks I will be visiting each production step in the process of producing a Gibson Electric guitar and sharing it with you.The making of a high quality Gibson Guitar is truly amazing!

So, it all starts with the wood!Truckloads of wood are delivered to the plant each week.That is when the experience and expertise of the wood specialists at Gibson come into play.They base their decisions on which wood works best based on grain, color, moisture content and overall quality.This group manages the initial wood preparation (planing and sanding) and body cuts (based on style).When these are completed the materials move up to the main plant floor to begin their journey towards becoming a Gibson Guitar.

Here I am with Brian Steppy who manages the rotary cutting of guitar necks.

Joey Green explains to me the intricacies of choosing wood for body cuts.

Their expertise comes from years of on-the-job experience, training, and most importantly, the passing of knowledge from one generation to the next.These craftsmen are the first step in making sure that the Gibson you purchase delivers the quality and workmanship you have come to expect!

See you next time! Keep it real and keep it Gibson!

This is Chris Anderson again and I have hit the ground running. It’s a whirlwind of activity here at Gibson and I am seeing some very cool stuff. Guitar fans everywhere are going to be blown away with what is coming down the road from Gibson. Special Artist runs, Raw Power, Zoot Suits, and especially Dark Fire.

Prepare to be “wowed”!

Until next time, keep it real and keep it Gibson!

This is Chris Anderson and I am the newest member of the Gibson Family in Nashville, Tenn. I have joined Gibson as the Product Manager for the USA Division, and I am right in the middle of my first week with the company. In my new job I’ll be focusing on product marketing and product innovation for all Gibson electric guitars worldwide with an intense focus on the consumer. That’s you! I’m going to want to know what you are thinking about when it comes to guitars. So, tune into the blog and let me know what’s on your mind.

Over the next few weeks I’ll be posting updates on how things are going for me at Gibson. I’ll let you know what I am learning about Gibson, the various parts of the company and especially the people who make Gibson great.

It is going to be a great journey, and I hope you will join me.

Talk to you soon!