For an all-access, behind-the-scenes look at the process of building a Gibson guitar from scratch, check out the special Gibson episode of 3Net’s new Building the Brand series.

The one-hour Gibson Guitar special documentary shows Gibson’s skilled production process within the context of the company’s rich and prestigious history. The program also features an interview with Gibson Chairman and CEO Henry Juszkiewicz.

The 3D TV Channel, 3net (available on DirecTV only), will debut its

Gibson Guitar episode this week, on Friday April 29 (see air times below for details) with re-broadcasts following throughout May.

Filmed at the Gibson USA factory in Nashville, Tennessee, the episode highlights the transformation of raw timber into finely crafted, precision instruments – from the classic Les Paul to the latest hi-tech Gibson, the highly anticipated and revolutionary Firebird X.

Building the Brand: Gibson, U.S. Air Times (Eastern) on 3Net:

29-APR-9:00pm
29-APR-12:00am
29-APR-3:00am

30-APR-6:00am
30-APR-9:00am
30-APR-12:00am
30-APR-3:00pm
30-APR-6:00pm

6-MAY-8:00pm
6-MAY-11:00pm
6-MAY-12:00am
6-MAY-5:00am

7-MAY-8:00am
7-MAY-11:00am
7-MAY- 2:00pm
7-MAY-5:00pm

23-MAY7:00pm
23-MAY2:00am

26-MAY9:00am
26-MAY2:00pm
26-MAY7:00pm
26-MAY2:00am