Getting “endorsed” by a company, whether it is as simple as the brand of strings, or as big as a guitar with your name on it, is really quite an honor, and something that can really mean a lot for your career. I have endorsed many musical products over the years, and been given many wonderful instruments, by manufacturers large and small, and for many reasons. Also, as an aside, I have noticed that many artists these days say “I’m being endorsed by…….”, when in actuality it’s the “artist who endorses the product.” This is an important distinction, and keeps the “chain of command” correct. Any products that say “Arlen Roth uses…….” Is a product that Arlen Roth
endorses.