CEO Henry Juszkiewicz of Gibson Brands, Inc. (formerly Gibson Guitar Corp.) is featured in season two of AMC’s unscripted series “The Pitch.” This reality-based, docu-style series chronicles rival advertising agencies as they prepare campaigns to try and win a major new piece of business. “The Pitch” premiered on AMC in April 2012, and earned a Critic’s Choice nomination for Best Reality Series – Competition.

While known globally for manufacturing the world’s most iconic guitars, the acquisition of several respected pro audio and consumer electronics brands transformed the company overnight into Gibson Brands. Juszkiewicz, who is known to disdain the ad agency model for marketing, challenged two agencies in Gibson’s home town of Nashville to create a coherent campaign that encompassed the prestige, quality, and level of innovation associated with the company’s entire family of brands in a powerful yet affordable way.

“The Pitch” probes the incredible lengths, intense stakes and tight deadlines advertising agencies encounter when they take aim at a new piece of business. Each episode follows two creative shops as they work day and night for seven days, building a campaign to try and win over the brand. A real competition, major stakes and a ticking clock are all elements of this docu-style series.

“‘The Pitch’ explores just how hard it is to come up with a good creative idea, and, once you have it, how hard it is to sell it. The series is only as good as the agencies and brands that participate in the process and thankfully the people we’re featuring in season two are contributing some compelling and captivating stories,” said Joel Stillerman, AMC’s EVP of original programming, production and digital content.

Show times are September 19, at 11p.m ET/PT, September 20, at 2a.m. ET/PT, and September 26, at 4a.m. and 9 a.m. ET/PT (subtract one hour for Central Time and two hours for Mountain Time).

AMC’s Joel Stillerman, Executive Vice President of Original Programming, Production and Digital Content, Mary Conlon, Vice President of Non-Scripted Original Programming and Ari Mark, Director of Non-Scripted Original Programming, oversee development and production for the series. “The Pitch” is executive produced by Eli Holzman, Stephen Lambert, Domini Hofmann and Aaron Saidman, for All3Media America (“Undercover Boss”). Season two consists of eight, one-hour episodes and premiered Thursday, August 15 at 11pm.

About Gibson Brands

Gibson Brands, one the fastest-growing companies in the Music and Sound industries, was founded in 1894 and is headquartered in Nashville, TN. Gibson Brands is a global leader in musical instruments, consumer audio, and professional audio, and is dedicated to bringing the finest experiences by offering exceptional product with world-recognized brands. Gibson has a portfolio of over 100 well-recognized brand names starting with the number one guitar brand, Gibson. Other brands include: Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. Audio brands include: KRK Systems, TASCAM, Cerwin-Vega!, Stanton, Onkyo, Integra, TEAC and Esoteric. All Gibson Brands are dedicated to innovation, prestige and improving the quality of life of their customers.

About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premiered this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” “The Pitch” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.

About All3Media America

All3Media America (All3A) is the Los Angeles-based production studio for All3Media, a global group of independent production companies. The group is a leading supplier of scripted and non-scripted series in several markets most notably the US, the UK, Germany and New Zealand. All3Media America was established in December 2012 as the US production base for the group's international formats and the group companies' US development. All3A also develops and produces a wide range of its own shows specifically for the US market. It currently has series in production or development with a large number of broadcast and cable networks, including the Emmy award-winning Undercover Boss for CBS. All3A's formats and finished programs are distributed internationally by All3Media International.