It’s no secret that Billy Corgan is heavily involved in the Chicago scene, and now, the Smashing Pumpkins frontman is part of a new commercial airing in the Chicago area. Coragn takes on the owners of Chicago-area furniture company Walter E. Smithe in the new ad, which you can check out below.
The commercial has Corgan playing a rough game of musical chairs with the Smithe brothers. Corgan grabs a seat as soon as the music stops, and one of the Smithe brothers doesn’t take too well to the grab. Corgan gets pushed out of his chair, but won’t take it, and he calls on three beefy wrestlers from his Resistance Pro wrestling organization to take on the Smithe brothers.
“I am proud of Resistance Pro’s growing popularity,” said Corgan said in an official statement. “Tim Smithe and his brothers presented us with the opportunity to share our brand.”
Check out my recent interview with Corgan and Smashing Pumpkins guitarist Jeff Schroeder here.