Elvis Presley will soon be immortalized with his very own hologram. Digital Domain Media Group, the same company that recently created a hologram of late rapper Tupac Shakur that debuted at last spring’s Coachella festival, has teamed up with the company that owns the rights to Presley’s likeness and is working to produce a holographic Elvis for use in a variety of Elvis-related projects.
“His lifelong fans will be thrilled all over again, and new audiences will discover the electric experience of Elvis the performer,” Elvis Presley Enterprises president Jack Soden said in an official statement.
“We are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis,” Digital Domain Media Group chairman and CEO John Textor added. “This agreement enables us to participate in the success of any number of potential virtual Elvis appearances.”
Expect more details on the partnership to drop in the coming weeks, including the debut of the holographic “King of Rock and Roll.”