Bon Jovi guitarist Richie Sambora has launched a contemporary women’s clothing line called White Trash Beautiful, a name he says felt “too misogynistic” for a song title but just right for a garment brand.
This is the first fashion endeavor for Sambora, who paired with 27-year-old Los Angeles designer and musician Nikki Lund to design the seductive label.
Following a March launch in L.A. and a June launch in the U.K., the collection goes on sale this month in England.
“We didn't want it to be JLo's perfume or Beyoncé's cologne — this is a clothing line,” Sambora told Vogue. “It's serious and, ultimately, we will do a men's line — we’ve made a jacket for Jon [Bon Jovi].”
Bon Jovi and Sambora, 50, are currently the only males outfitted by the White Trash Beautiful line, but not for long.
"I can't wait to do menswear range,” Sambora told BANG Showbiz. “A lot of men's clothes are quite boring and I want to bring some excitement back into fashion for them. At the moment, we've created some clothes just for me to wear and I'm getting so many compliments that I know there is a need for our men's clothes and hopefully the range would be just as successful."
Bon Jovi’s 17-year-old daughter Stephanie recently walked the catwalk at O2 Arena for the London launch of White Trash Beautiful, while Sambora’s 12-year-old daughter Ava modeled for the line’s Los Angeles runway show in March.
Sambora told Vogue
he’d like to design for actresses Angelina Jolie and Megan Fox, who he says “has a really fantastic, feisty attitude that would work really well with the collection.”