Last week musician Kate Nash launched an interactive musical educational tour as part of the British Music Experience to inspire young people across the U.K. to engage with music. Nash, who won Best Female Artist at the 2008 Brit Awards, will tour the country in a 1968 Routemaster London bus, which has been transformed to replicate the London-based music museum.
Inside the BME bus, young people will be able to interact with state-of-the-art music technology, provided by founding brand partner Gibson Guitar, as well as Sennheiser. Students will also be able to record tracks in a fully equipped studio, which can be uploaded online to share with family and friends. As part of the tour, school children will also participate in a behind the scenes “Master Class” led by the British Music Experience education team, offering insight into working in the music industry, demonstrating the different roles and skills needed to succeed.
The bus captures British music of the past 60 years, featuring original pieces of music memorabilia, including a genuine cell used to make The Beatles’ animated film, Yellow Submarine, Leona Lewis’ Roberto Cavalli dress worn during a performance in 2008 for Nelson Mandela, and Florence and the Machine’s 22-carat, gold-plated microphone used by Florence during her 2010 tour.
Speaking from the launch at London’s Trafalgar Square earlier, Nash said, “It’s such an honor to be involved in this project, as inspiring young people to get into the music industry is something that is really close to my heart. I think that, in the U.K., we often dismiss the music industry as an unrealistic career path and discourage young people from getting involved, but we need to challenge these attitudes and nurture the talent that is evident in so many teenagers and young adults across the country.”
To follow the BME bus on tour, visit BMETour.com(http://www.bmetour.com).