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Should Coldplay Pay to Perform Super Bowl Halftime?

Russell Hall
|
08.20.2014
Coldplay

The National Football League is reportedly asking potential halftime performers if they would be willing to “pay” for the honor of entertaining during the Super Bowl halftime shows.

As reported by the Wall Street Journal, the league asked Coldplay, Rihanna and Katy Perry—the NFL’s preferred choices for 2015—if they would contribute a portion of their post-Super Bowl tour revenues to the league, in exchange for the prestigious halftime slot.

Sources told the WSJ that the suggestion “got a chilly reception from the [artists’] representatives.” Thus far, it’s been routine for the NFL to cover the performers’ travel and production expenses, which can run as high as $1 million.

The artists do not receive compensation beyond those expenses. Often the performers use the Super Bowl exposure to generate interest in an upcoming tour. Super Bowl XLIX is scheduled to take place outside Phoenix on February 1, 2015.

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