Les Paul

Women prefer men who play guitar. The journal Psychology of Music reports that researchers in France asked a 20-year-old man to approach 300 women in their ‘20s and early ‘30s in a public shopping district. In each instance, the man introduced himself, complimented the woman and asked for her phone number. Sometimes he was empty-handed, other times he carried a sports bag, and other times he held a guitar case.

The results? Nearly one-third of the women provided their number when the subject carried the guitar case, as opposed to just 14 percent who complied when he was empty-handed. The results when carrying a sports bag were even worse, yielding a paltry nine percent success rate. In their conclusion, the study’s authors suggest that musical talent is often associated with “physical and intellectual abilities.”

Of course, we at Gibson never had doubts on that score.